Item number: 117980724
Digital Marketing Essentials
Item number: 117980724
Digital Marketing Essentials
749,00
906,29 Incl. tax
Digital Marketing Essentials E-Learning Gecertificeerde docenten Quizzen Online mentor MeasureUp testexamen Live Labs Tips trucs Certificaat.
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Digital Marketing Essentials
Marketing Essentials" refers to the fundamental principles, strategies, and tactics that are essential for businesses to successfully promote and sell their products or services. These essentials typically encompass a range of activities aimed at understanding customer needs, creating value propositions, communicating with target audiences, and ultimately driving sales. Some key components of marketing essentials include:
Building a Digital Market via Websites and Email
Course: 38 Minutes
- Building a Digital Market via Websites and Email
- Online Search Behavior
- Why Businesses Need a Website
- Matching a Website to Customer Need
- Design for User Experience
- Customer Journey and Conversions
- Key Concepts of Email Marketing
- Advantages of Email Marketing
- Email Campaigns and the Customer Journey
- Knowledge Check: Reviewing Your Digital Market Skills
Social Media and Social Selling
Course: 41 Minutes
- Social Media and Social Selling
- Key Concepts of Social Media
- Social Media Platforms
- The Benefits of Social Media
- The Benefits of an Active Community
- Social Media Advertising
- Social Media and Digital Strategy
- Social Media Tools
- Social Selling
- Personal Branding
- Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills
Creating Effective Social Customer Service
Course: 32 Minutes
- Creating Effective Social Customer Service
- Digital and Customer Behavior
- Social Media and Customer Expectations
- Social Customer Service
- Advantages of Social Customer Service
- Live Chat and Chatbots
- Social Listening and Reputation Management
- Social Customer Service Challenges
- Monitoring Social Customer Service
- Knowledge Check: Assessing Your Skills for Effective Social Customer Service
Assessing Digital Challenges and Risks
Course: 32 Minutes
- Assessing Digital Challenges and Risks
- Data Breaches
- Internal and External Risks
- Data Protection and Cyber Threats
- Mitigating Risk Through Planning
- Practical Requirements for Managing Risk
- Responding to a Live Crisis
- Digital Challenges
- Legislation and the Use of Digital
- Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks
Expanding Your Digital Mindset
Course: 21 Minutes
- Expanding Your Digital Mindset
- Digital: An Agile Approach
- Using Digital to Set Goals
- Using KPIs and Digital Data Analytics
- Digital and Your Own Role
- Digital Culture and the Organization
- Knowledge Check: Applying a Digital Mindset
Embracing the Digital Opportunity
Course: 37 Minutes
- Embracing the Digital Opportunity
- Digital Consumer Behavior
- Customer Expectations
- Digital Disruption
- The Digital Customer Journey
- Digital and Your Organization
- Digital Impacts on Business Growth and Opportunity
- Knowledge Check: Reviewing Your Digital Opportunity Skills
Building a Digital Market via Websites and Email
Course: 50 Minutes
- Building a Digital Market via Websites and Email
- Online Search Behavior
- Why Businesses Need a Website
- Matching a Website to Customer Need
- Design for User Experience
- Customer Journey and Conversions
- Key Concepts of Email Marketing
- Advantages of Email Marketin3
- Email Campaigns and the Customer Journey
- Knowledge Check: Reviewing Your Digital Market Skills
Social Media and Social Selling
Course: 55 Minutes
- Social Media and Social Selling
- Key Concepts of Social Media
- Social Media Platforms
- The Benefits of Social Media
- The Benefits of an Active Community
- Social Media Advertising
- Social Media and Digital Strategy
- Social Media Tools
- Social Selling
- Personal Branding
- Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills9
Creating Effective Social Customer Service
Course: 44 Minutes
- Creating Effective Social Customer Service
- Digital and Customer Behavior
- Social Media and Customer Expectations
- Social Customer Service
- Advantages of Social Customer Service
- Live Chat and Chatbots
- Social Listening and Reputation Management
- Social Customer Service Challenges
- Monitoring Social Customer Service
- Knowledge Check: Assessing Your Skills for Effective Social Customer Service
Assessing Digital Challenges and Risks
Course: 44 Minutes
- Assessing Digital Challenges and Risks
- Data Breaches
- Internal and External Risks
- Data Protection and Cyber Threats
- Mitigating Risk Through Planning
- Practical Requirements for Managing Risk
- Responding to a Live Crisis
- Digital Challenges
- Legislation and the Use of Digital
- Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks8
Expanding Your Digital Mindset
Course: 28 Minutes
- Expanding Your Digital Mindset
- Digital: An Agile Approach
- Using Digital to Set Goals
- Using KPIs and Digital Data Analytics
- Digital and Your Own Role
- Digital Culture and the Organization
- Knowledge Check: Applying a Digital Mindset
Digital Marketing: Getting to the Customer
Course: 37 Minutes
- Reaching Today's Consumer
- The Digital Marketing Funnel
- Planning Your Digital Marketing Activities
- Social Media Marketing
- Exercise: Applying Digital Marketing
Search Engine Marketing: Getting Discovered by the Custome
Course: 30 Minutes
- The Urgency and Relevance of Search Marketing
- Onsite Search Engine Optimization
- Offsite Search Engine Optimization
- Search Engine Advertising
- Exercise: Optimizing Search Results
Managing Your Reputation Through Content Marketing and Online
Course: 37 Minutes
- Customer Evaluation and Individualization
- Online PR and Narrative Marketing
- Online PR: Blogs and Communities
- Media, Press Releases, and Brand Protection
- Exercise: Managing Reputation Online
Digital Marketing Partnerships, Sales, and After-sales Processs
Course: 27 Minutes
- Increase Your Sales with Affiliate Marketing
- Leveraging Online Sponsorship and Interactive Ads
- After Sales and Recommendations
- Exercise: Maximizing Sales and After-sales Processes
Reaching Customers Digitally
Course: 27 Minutes
- Rise of the Prosumer
- The Zero Moment of Truth
- Leading Consumers to Purchases
- Developing a Digital Marketing Pla3
- Pros and Cons of Social Media Marketing
- Marketing through Social Media
- Exercise: Reaching Out to Customers Digitally
Helping Customers Find You
Course: 24 Minutes
- Getting Noticed through Search Engine Marketing
- Onsite SEO: Tags, Names, Images, and Links
- Onsite SEO: Formatting, Headlines, and Keywords
- Offsite SEO Strategies
- Search Engine Advertising Strategies
- Exercise: Leveraging Search Engine Marketing
Managing Your Corporate Reputation Online
Course: 28 Minutes
- Trends of the Digital Revolution
- Intensifying Customer Connection
- Reaching Out and Promoting through Online PR
- Generating Blog Traffic
- Benefiting from Social Communities and Forums
- Handling Media Crises
- Exercise: Content Marketing and Online PR
| Language | English |
|---|---|
| Qualifications of the Instructor | Certified |
| Course Format and Length | Teaching videos with subtitles, interactive elements and assignments and tests |
| Lesson duration | 9:34 Hours |
| Progress monitoring | Yes |
| Access to Material | 365 days |
| Technical Requirements | Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge. |
| Support or Assistance | Helpdesk and online knowledge base 24/7 |
| Certification | Certificate of participation in PDF format |
| Price and costs | Course price at no extra cost |
| Cancellation policy and money-back guarantee | We assess this on a case-by-case basis |
| Award Winning E-learning | Yes |
| Tip! | Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform. |
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