Digital Marketing Essentials Training
Digital Marketing Essentials Training
The Best Digital Marketing Essentials Award-winning E-Learning Training Extensive interactive videos with spoken text Certified teachers Practical exercises Certificate.
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Digital Marketing Essentials E-Learning Training
The Digital Marketing Essentials Training is designed to provide professionals, entrepreneurs, and students with a strong foundation in the dynamic world of digital marketing. This comprehensive course covers all the critical aspects of digital marketing, equipping you with the knowledge and tools to effectively promote brands, engage audiences, and drive measurable results.
What You’ll Learn:
- SEO (Search Engine Optimization): Enhance your website’s visibility and organic reach.
- Social Media Marketing: Master the strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Content Marketing: Learn to create compelling content that resonates with your audience.
- Email Marketing: Build, grow, and engage your subscriber lists effectively.
- Analytics: Understand how to track and measure the performance of your campaigns.
- Paid Advertising: Get hands-on with Google Ads, PPC campaigns, and other pay-per-click platforms.
Who Should Attend:
- Marketing professionals seeking to expand their skillset.
- Business owners wanting to boost their online presence.
- Students exploring a career in digital marketing.
- Anyone interested in learning the fundamentals of modern marketing.
Why Choose This Course?
This training offers:
- Award-winning e-learning modules for flexible, self-paced learning.
- Access to industry experts through live mentorship sessions.
- Official practice exams to prepare you for globally recognized certifications.
- Real-world case studies and examples for practical application.
By the end of the course, you’ll have a well-rounded understanding of digital marketing principles and the confidence to execute successful campaigns.
Course content
Embracing the Digital Opportunity
Course: 37 Minutes
- Embracing the Digital Opportunity
- Digital Consumer Behavior
- Customer Expectations
- Digital Disruption
- The Digital Customer Journey
- Digital and Your Organization
- Digital Impacts on Business Growth and Opportunity
- Knowledge Check: Reviewing Your Digital Opportunity Skills
Building a Digital Market via Websites and Email
Course: 50 Minutes
- Building a Digital Market via Websites and Email
- Online Search Behavior
- Why Businesses Need a Website
- Matching a Website to Customer Need
- Design for User Experience
- Customer Journey and Conversions
- Key Concepts of Email Marketing
- Advantages of Email Marketin3
- Email Campaigns and the Customer Journey
- Knowledge Check: Reviewing Your Digital Market Skills
Social Media and Social Selling
Course: 55 Minutes
- Social Media and Social Selling
- Key Concepts of Social Media
- Social Media Platforms
- The Benefits of Social Media
- The Benefits of an Active Community
- Social Media Advertising
- Social Media and Digital Strategy
- Social Media Tools
- Social Selling
- Personal Branding
- Knowledge Check: Reviewing Your Branding and Selling on Social Media Skills9
Creating Effective Social Customer Service
Course: 44 Minutes
- Creating Effective Social Customer Service
- Digital and Customer Behavior
- Social Media and Customer Expectations
- Social Customer Service
- Advantages of Social Customer Service
- Live Chat and Chatbots
- Social Listening and Reputation Management
- Social Customer Service Challenges
- Monitoring Social Customer Service
- Knowledge Check: Assessing Your Skills for Effective Social Customer Service
Assessing Digital Challenges and Risks
Course: 44 Minutes
- Assessing Digital Challenges and Risks
- Data Breaches
- Internal and External Risks
- Data Protection and Cyber Threats
- Mitigating Risk Through Planning
- Practical Requirements for Managing Risk
- Responding to a Live Crisis
- Digital Challenges
- Legislation and the Use of Digital
- Knowledge Check: Reviewing Your Skills for Managing and Mitigating Digital Risks8
Expanding Your Digital Mindset
Course: 28 Minutes
- Expanding Your Digital Mindset
- Digital: An Agile Approach
- Using Digital to Set Goals
- Using KPIs and Digital Data Analytics
- Digital and Your Own Role
- Digital Culture and the Organization
- Knowledge Check: Applying a Digital Mindset
| Language | English |
|---|---|
| Qualifications of the Instructor | Certified |
| Course Format and Length | Teaching videos with subtitles, interactive elements and assignments and tests |
| Lesson duration | 4:18 Hours |
| Progress monitoring | Yes |
| Access to Material | 365 days |
| Technical Requirements | Computer or mobile device, Stable internet connections Web browsersuch as Chrome, Firefox, Safari or Edge. |
| Support or Assistance | Helpdesk and online knowledge base 24/7 |
| Certification | Certificate of participation in PDF format |
| Price and costs | Course price at no extra cost |
| Cancellation policy and money-back guarantee | We assess this on a case-by-case basis |
| Award Winning E-learning | Yes |
| Tip! | Provide a quiet learning environment, time and motivation, audio equipment such as headphones or speakers for audio, account information such as login details to access the e-learning platform. |
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"Such an interesting course and I've learned a lot from it. Highly recommendable!"
C. Dawson on 08 Jun 2022
OEM Office Elearning Menu Genomineerd voor 'Beste Opleider van Nederland'
OEM Office Elearning Menu is trots genomineerd te zijn voor de titel 'Beste Opleider van Nederland' door Springest, een onderdeel van Archipel. Deze erkenning bevestigt onze kwaliteit en toewijding. Hartelijk dank aan al onze cursisten.
Reviews
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"Such an interesting course and I've learned a lot from it. Highly recommendable!"
C. Dawson on 08 Jun 2022
