Google AdWords Course E-Learning

In this online E-Learning Adwords course you will become acquainted with Google Adwords. You will learn how to set up campaigns and develop ads and ads groups in Google Adwords.To test whether the ads have been used successfully, you are introduced to the different data types in Google AdWords and you learn to analyze ads. Finally, you learn how to personalize your AdWords account, how to connect Adwords with Google Analytics in order to be able to analyze data in a better way and to bring the campaigns to a higher level.

Your result

After successful completion you are familiar with the possibilities within Google Adwords.

Target audience

End users

Course content

Google AdWords: Setting up Ad Campaigns

Course: 34 Minutes

• Activating & signing in to Google AdWords
• Understanding the Google AdWords interface
• Interpreting the Overview analytics
• Understanding campaigns
• Creating a campaign
  Managing campaigns

Google AdWords: Creating Ads & Ad Groups

Course: 46 Minutes

• Creating ad groups
• Using ad groups
• Editing your ad details
• Using extensions to improve your ad
• Editing ad locations
• Managing your ad schedule
• Adjusting your device settings
• Using ad variations
• Using campaign drafts
• Creating campaign experiments

Google AdWords: Using Audience, Placements & Keywords

Course: 37 Minutes

• Creating a target audience
• Viewing & analyzing demographics
• Using topics
• Managing placements
• Understanding the keyword interface
• Managing keywords
• Understanding location data

Google AdWords: Analyzing Ads & Campaigns

Course: 37 Minutes

• Creating a report
• Customizing reports
• Sharing reports
• Exporting reports
• Creating a dashboard
• Customizing a dashboard
• Sharing a dashboard
• Exporting a dashboard

Google AdWords: Managing Accounts & Settings

Course: 21 Minutes

• Adding new AdWords users
• Managing AdWords users
• Linking Google AdWords & Google Analytics accounts
• Configuring your account preferences
• Managing notifications