Google AdWords Course E-Learning

Want to learn how to effectively use Google Ads (formerly Google AdWords) to promote your business online? This award-winning e-learning course provides a comprehensive guide to setting up and managing Google Ads campaigns. Whether you are a small business owner or a marketer in a larger company, this course will help you optimise your advertising strategies and maximise your ROI.

What to expect.

✔️ Award-winning E-Learning Course: Created by certified experts with the latest updates and techniques.

✔️ Comprehensive Interactive Videos: Detailed explanations of every step in advertising with Google Ads.

✔️ Practical Exercises: Apply your new knowledge in realistic ad campaigns.

✔️ Certified Teachers: Expert guidance from experienced Google Ads specialists.

✔️ Certificate of Completion: Demonstrate your new skills and boost your profile in digital marketing.

What will you learn.

• Basics of Google Ads: account settings, campaign settings and ad structure.
• Creating effective search ads and display campaigns.
• Managing bidding strategies, budgets and targeting options for better performance.
• Analysing campaign performance and optimising ads for higher conversions.
• Using advanced features such as remarketing, A/B testing and ad extensions.

Who is this course for?

• Marketing professionals who want to learn or improve Google Ads.
• Small business owners looking to increase their online visibility.
• Anyone who wants to improve their knowledge of digital advertising strategies.

Course content

Google AdWords: Setting up Ad Campaigns

Course: 34 Minutes

• Activating & signing in to Google AdWords
• Understanding the Google AdWords interface
• Interpreting the Overview analytics
• Understanding campaigns
• Creating a campaign
  Managing campaigns

Google AdWords: Creating Ads & Ad Groups

Course: 46 Minutes

• Creating ad groups
• Using ad groups
• Editing your ad details
• Using extensions to improve your ad
• Editing ad locations
• Managing your ad schedule
• Adjusting your device settings
• Using ad variations
• Using campaign drafts
• Creating campaign experiments

Google AdWords: Using Audience, Placements & Keywords

Course: 37 Minutes

• Creating a target audience
• Viewing & analyzing demographics
• Using topics
• Managing placements
• Understanding the keyword interface
• Managing keywords
• Understanding location data

Google AdWords: Analyzing Ads & Campaigns

Course: 37 Minutes

• Creating a report
• Customizing reports
• Sharing reports
• Exporting reports
• Creating a dashboard
• Customizing a dashboard
• Sharing a dashboard
• Exporting a dashboard

Google AdWords: Managing Accounts & Settings

Course: 21 Minutes

• Adding new AdWords users
• Managing AdWords users
• Linking Google AdWords & Google Analytics accounts
• Configuring your account preferences
• Managing notifications

Ready to reach more customers with Google Ads?

✔️ Book your Google Ads Course now and get instant access to all modules!

Click the "Register ’ button and start learning today.

100% secure booking - start your learning journey at your own pace and increase your online success!