Digital Marketing Essentials

Marketing Essentials" verwijst naar de fundamentele principes, strategieën en tactieken die essentieel zijn voor bedrijven om hun producten of diensten succesvol te promoten en te verkopen. Deze essentials omvatten meestal een reeks activiteiten gericht op het begrijpen van de behoeften van de klant, het creëren van waardeproposities, het communiceren met doelgroepen en uiteindelijk het stimuleren van de verkoop. Enkele belangrijke onderdelen van marketing zijn:

Marketing Essentials

Introduction to Marketing

Course: 58 Minutes

• The Marketing Function in Organizations
• Social Media and Online Marketing
• Segmentation, Targeting, and Positioning
• The Marketing Mix

Planning and People

Course: 58 Minutes

• Strategic and Tactical Marketing Plans
• Planning: Research and Budgeting
• Planning: Development, Execution, and Evaluation
• People, Employee Engagement, and Internal Branding

Understanding Product and Price

Course: 1 Hour, 1 Minute

• Understanding Products and Product Offering
• Product Life Cycle and the Marketing Mix
• Pricing Objectives, Strategies, and Promotions

Understanding Traditional and Online Distribution

Course: 58 Minutes

• Place: Understanding Distribution Channels
• Strategic Distribution
• Online Distribution

Understanding Promotion

Course: 55 Minutes

• Introduction to Marketing Promotion
• Media and Marketing Campaigns
• Evaluating Marketing Campaigns

Understanding Ethics in Marketing

Course: 1 Hour, 1 Minute

• Ethics and Corporate Responsibility in Marketing
• Traditional Areas of Concern in Marketing Ethics
• Creating an Ethical Marketing Environment
• E-marketing Ethics and the Marketing Mix

Essentials of Marketing

Marketing: The Process and Functions that Build Customer Relationships

Course: 26 Minutes

• Marketing: The Process and Functions that Build Customer Relationships
• Understanding the Role of Marketing
• Creating Effective Marketing Plans
• Knowledge Check: Reviewing Your Marketing Roles and Plans Skills
• Segmenting and Targeting in Marketing
• Using Marketing to Reach Customers
• Using Digital Marketing and Social Media
• Knowledge Check: Assessing Your Skills in Segmenting, Targeting, and Reaching Customers
• Let's Review

Creating Brands through People and Planning

Course: 28 Minutes

• Creating Brands through People and Planning
• The People of Marketing
• Internal Branding: Employees as Brand Ambassadors
• Knowledge Check: Applying Your Skills in Identifying Marketing Roles
• Planning Your Marketing Research
• Gathering and Interpreting Marketing Research Data
• Integrated Marketing Communication Plans
• Knowledge Check: Assessing Your Marketing Research & Planning Skills
• Let's Review

The Four Ps: Essential Factors in Marketing

Course: 23 Minutes

• The Four Ps: Essential Factors in Marketing
• Creating Marketable Product Offerings
• Pricing Strategies: The Marketer’s Approach
• Distribution Channels: The Marketer’s Role
• Knowledge Check: Reviewing Your Product Marketing Skills
• Promotion: Using Marketing Communication Techniques
• Promotion: Media and Messaging Strategies
• Knowledge Check: Assessing Your Marketing Promotion Skills
• Let's Review

Building Trust: Ethics and the Marketing Mix

Course: 25 Minutes

• Applying Competitive Advantage to Marketing Strategies
• Marketing for Competitive Advantage
• Leveraging Corporate Social Responsibility
• Knowledge Check: Assessing Your Competitive Advantage
• External Branding: Marketing through a Customer Lens
• Communicating the Value Proposition
• Using Innovative Analytics Tools
• Knowledge Check: Applying Competitive Advantage Skills
• Let's Review

Essential Marketing Strategies

Introduction to Marketing

Course: 29 Minutes

• The Marketing Function in Organizations
• Objectives of Marketing
• Social Media and Online Marketing
• Target Marketing: Segmentation and Targeting
• Target Marketing: Positioning
• The Traditional Marketing Mix
• The Modern Marketing Mix
• Exercise: Understanding Marketing

Planning and People

Course: 30 Minutes

• Strategic and Tactical Marketing Plans
• The Advantages of Strategic Marketing Planning
• Planning Your Marketing: Market Research
• Planning Your Marketing: Budgeting
• Planning Your Marketing: Development and Execution
• Planning Your Marketing: Evaluation
• Internal Branding: Engaging Employees in Marketing
• Exercise: Including Planning and People in Marketing

Understanding Product, Price, and Promotion

Course: 29 Minutes

• Marketing's Role in Product Development
• Marketing Life Cycle Goals
• The Marketing Mix and Pricing Objectives
• The Marketing Mix and Pricing Strategies
• The Marketing Mix and Pricing Promotions
• Promotional Techniques in Marketing
• Media and Marketing Campaigns
• Exercise: Marketing Product, Pricing, and Promotion

The Role of Place in the Marketing Mix

Course: 29 Minutes

• Marketing Strategy and Effective Distribution
• Selecting Distribution Channels
• Marketing and Distribution: Strategies and Systems
• Marketing and Distribution: Selecting Intermediaries
• Marketing and Distribution: Managing Intermediaries
• Marketing and Online Distribution
• E-Marketing Ethics and the Marketing Mix
• Exercise: Distribution & Ethics in the Marketing Mix

Conducting an Internal Analysis

Course: 24 Minutes

• Competitive Advantage and Marketing Strategies
• Competitive Advantage: Resources and Competencies
• Competitive Advantage: Capabilities
• Analyzing Marketing Strategy and Structure
• Analyzing Systems, Productivity, and Marketing Mix
• Analyzing Innovation

Sales and Marketing: Two Sides of the Same Coin?
Using Web Analytics to Increase Sales
Trade Show Marketing - Planning Ahead