Online Marketing E-Learning Pakket

Online marketing is een brede term voor marketing via online methoden en tools. Het doel van online marketing is om de diensten of producten van een bedrijf via digitale kanalen te promoten. Je krijgt les in digitale marketing, Google AdWords en Analytics, sociale media, Adobe Photoshop, zoekmachineoptimalisatie (SEO), zoekmachinemarketing (SEM) en meer. Je werkt met het CMS-systeem WordPress, waar je een introductie krijgt in het bouwen van een gebruiksvriendelijke website.

De cursus omvat de volgende 5 modules:

Modul 1: Digital Marketing (10 hours of Learning)

Digital Marketing
We are living in a digital era. Any company in the world knows that there is no future without marketing your offerings and products on the web or on mobile devices. This series will prepare you to with key principles and tips for optimizing your Digital Marketing strategy.

Courses in this collection:

• Digital Marketing: Getting to the Customer
• Search Engine Marketing: Getting Discovered by the Customer
• Managing Your Reputation Through Content Marketing & Online PR
• Digital Marketing Partnerships, Sales, and After-sales Processes

Marketing in the Digital Age
Classic one-to-many marketing has made way for personalized and increasingly web-based marketing in the digital age. In this path, you’ll learn about modern digital strategies for reaching customers and managing reputations.

Courses in this collection:

• Reaching Customers Digitally
• Helping Customers Find You
• Managing Your Corporate Reputation Online

Essential Marketing Strategies
Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs, and ultimately create value for them and for organizations. This learning path describes how online and social media marketing is changing the face of marketing, the difference between strategic and tactical marketing, and the elements of the marketing mix. It also discusses the importance of having an effective distribution model and the things you should consider when selecting a distribution channel. Finally, it discusses how to conduct an internal analysis as part of the process of developing competitive marketing strategies.

Courses in this collection:

• The Basics of Marketing
• The People and Planning in Marketing
• Product, Pricing, and Promotion in the Marketing Mix
• Distribution and E-Marketing Ethics in the Marketing Mix
• Competitive Marketing Strategies: Analyzing Your Organization

DMI: Digital Marketing Essentials Marketing Strategies
Understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer's behaviors and expectations in today's digital marketplace.

Courses in this collection:

• Embracing the Digital Opportunity
• Building a Digital Market via Websites and Email
• Social Media and Social Selling
• Creating Effective Social Customer Service
• Assessing Digital Challenges and Risks
• xpanding Your Digital Mindset

Modul 2: Google Products (7½ hours of Learning)

Google AdWords

A positive and effective user experience is crucial to the success of an application. This learning path covers the importance of identifying your users, using consistent and simple design patterns, implementing effective navigation and layout, incorporating media elements, using advertisements, and implementing user interface design strategies and tools such as Lean UX and wireframing.

Courses in this collection:

• Google AdWords: Setting up Ad Campaigns
• Google AdWords: Creating Ads & Ad Groups
• Google AdWords: Using Audience, Placements & Keywords
• Google AdWords: Analyzing Ads & Campaigns
• Google AdWords: Managing Accounts & Settings

Google Analytics

Google Analytics is a web analytics service that includes analytical and statistical tools that can be used to determine marketing performance and assist with search engine optimization. The courses in this path cover the development and implementation of a measurement plan, data collection methods, commonly used Google Analytics performance metrics, creating and navigating through a Google Analytics account, platform configuration, analytical models, and report generation.

Courses in this collection:

• Google Analytics Fundamentals and Data Collection
• Google Analytics Reports
• Google Conversions and Tags
• Analytics APIs and Tools

Google Analytics for Web

• Courses in this collection:
• Google Analytics for Web: Creating & Managing Properties
• Google Analytics for Web: Analyzing Audiences & User Behavior
• Google Analytics for Web: Using Dashboards & Reports

Modul 3: Content Management Systems (9 hours of Learning)

WordPress

WordPress is a free and open-source blogging tool and a content management system. In this learning path, you will learn everything from customizing sites to administration and security. You will also learn how to build custom themes and create multisite environments.

Courses in this collection:

• WordPress Introduction and Basic Configuration
• WordPress Networking and Security
• WordPress Advanced Themes and Administration

Drupal 8
Drupal is an open source content management system designed to be used on the back-end for websites ranging from personal blogs to corporate web sites.
In this learning path, you'll learn the basics of how to install, configure, and maintain a Drupal web site.

Courses in this collection:
Drupal 8 First Look

Modul 4: Adobe Photoshop (12½ hours of Learning)

Adobe Photoshop
Adobe Photoshop sets the standard for image editing. It’s used by photographers, graphic designers, professionals, and novices alike, to create stunning original images or simply edit photographs. Adobe Photoshop CC 2015 represents the next generation in this long-standing application, preserving the finesse and ease of its predecessors while adding some powerful new features. This learning path covers the essentials, tools, navigation, and advanced techniques in Adobe Photoshop CC.

Courses in this collection:

• Adobe Photoshop CC 2015 Basics
• Adobe Photoshop CC 2015: File Types and Color Editing
• Adobe Photoshop CC 2015: Selection Tools and Techniques
• Adobe Photoshop CC 2015: Layers and Type
• Adobe Photoshop CC 2015 Enhancement Tools and Techniques
• Adobe Photoshop CC 2015 Cloning and Editing
• Adobe Photoshop CC 2015 Paths and Techniques

Adobe Photoshop Elements 13

Courses in this collection:

• Adobe Photoshop Elements 13: View Tools
• Adobe Photoshop Elements 13: Importing Photos & Preparing the Workspace
• Adobe Photoshop Elements 13: Organizing, Finding & Sorting Photos
• Adobe Photoshop Elements 13: Saving & Exporting Photos
• Adobe Photoshop Elements 13: Creating Slideshows & Collages
• Adobe Photoshop Elements 13: Photo Editing
• Adobe Photoshop Elements 13: Advanced Photo Editing
• Adobe Photoshop Elements 13: Adding Shapes & Text to Photos

Modul 5: Social Media (11½ hours of Learning)

Facebook Business
Facebook Pages are great way to promote and grow your business. Find out how to create a new Page, add contact information and profile images, and manage Page administrators, restrictions, and notifications. Create compelling content to engage your Page audience. Learn how to use the different types of post, add photos, slideshows, and live videos, and draft and schedule posts to keep your Page active and dynamic. Grow your Page reach, by learning how to create Page Milestones to tell your story, how to add a call-to-action button to make interactions easy and use Page insights to analyze engagement and content reach.

Courses in this collection:

• Pages for Facebook Business: Setting Up a Page
• Pages for Facebook Business: Creating Page Posts
• Pages for Facebook Business: Building your Page Reach

LinkedIn
Courses in this collection:

• LinkedIn for Web: Setting Up A Profile
• LinkedIn for Web: Managing Contacts & Connections
• LinkedIn for Web: Posting Updates & Messages
• LinkedIn for Web: Using Networking Tools
• LinkedIn for Web: Using Groups
• LinkedIn for Web: Configuring an Account

Instagram
Courses in this collection:

• Instagram for iOS: Sign-in & Setup
• Instagram for iOS: Sharing Photos & Posts
• Instagram for iOS: Editing & Tagging Photos

YouTube
Courses in this collection:

• YouTube for Web: Searching & Viewing Videos
• YouTube for Web: Publishing Videos & Managing Channels
• YouTube for Web: Creating & Editing Videos